SERVICES
We offer a wide range of digital and print services whether you're a start-up, in need of a refresh, or a one-off item.
WE DO
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Custom designed website
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Website strategy & spec document
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Responsive design (desktop, tablet, mobile)
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E-commerce
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Photo galleries, video integration
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Subscriber & enquiry forms
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Blog / journal, Google map
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Instagram integration
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Domain transfer and email set up
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Custom Favicon
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SSL security certificate
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Basic SEO (on-page)
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Video instructions for editing your site
Our websites offer the perfect synergy of good design and functionality, that you can easily update yourself, WINNING. With a focus on small-to-medium sized business needs, we can design and build a single page, multi-page or ecommerce site. Using a strategic approach we begin by mapping out all your needs and establishing easy navigation, essential for user experience (UX). We include basic SEO for google, making sure you have the right content in the right place, and if you don’t have content (text and images) we can also help with this. We mostly use website builders Wix or Squarespace, which we fully customise for your brand. Read more about our websites here.
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WE DO
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Discovery session
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Design (concepts, development)
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Logo (formats for print & digital use)
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Brand style guide
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Email signature
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Business cards
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Letterhead Template
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Social media assets & templates (Canva)
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EDM/eNewletter Template
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Powerpoint & Keynote Templates
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Content creation (text, images)
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Photography art direction
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Copywriting & product naming
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Illustration
Branding is about establishing your unique story and communicating it in a cohesive and compelling way. It must be meaningful to you, to be able to be meaningful to your customer community. You might have a new business or need to refresh an existing brand, Dossier offers all brand services in one place.
From strategy, naming, through to design and assisting with production, we cover all brand touch points, print and digital. And if you have the resource to continue design your end we offer templates and style guide to get you going. See our FAQs for more info and an outline of the process.
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WE DO
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Branded label design
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Branded box design
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Box sleeve design
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Branded gift & tote bags (paper, fabric)
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Branded wrapping paper
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Branded ribbon, stickers, tamper seals
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Swing tags
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Branded courier/shipping bags
We’ve designed packaging for supermarket products (FMCG), farmers markets and gourmet deli’s, wine and spirits, beauty products, home fragrance, jewellery boxes and more. Using strategic design solutions to differentiate between ranges, flavours or fragrances, and achieve standout on-shelf. We use mostly New Zealand printers but happy to work with offshore suppliers if preferred. We can also offer advice on producing packaging more sustainably, and ways to achieve this within budget.
COST
Each packaging project is unique so we can’t offer a packaging package (as good as those two words sound together). Drop me an email with what you need and I'll be in contact immediately to put a price together for you.
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WE DO
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Advertisements
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Brochures, catalogues, ebooks, flyers
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Retail POS displays
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Posters, pull-up banners, trade stands, billboards
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Stationery (business card, letterhead)
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Gift vouchers
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Pricelists & menus
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Event & wedding invitations
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Infographics & Illustration
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Gift bags, boxes, tote bags, swing tags, product labels
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Signage & Vehicle graphics
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Uniform branding
Dossier offer a wide range of graphic design services across both digital and print, from social media branding and eBooks, through to retail displays and exterior signage. No job is too big or too small. Or if you have the resource (tools, time or employees) and need digital design templates, we can create them. And we have fantastic good-value NZ suppliers we work with - printers, photographers and copywriters. See our FAQs for more info and an outline of the process.
COST
This depends on the type of item you need and if you have a brand design system in place or not. Drop me an email with an outline of the job and I'll be in contact immediately to put a price together for you.
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WE DO
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Social media assets & templates (Canva)
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EDM/e-newsletter templates
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Animated web banner ads (GIFs)
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Static web banner ads
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Email signature assets
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eBrochures, eBooks, eFlyers
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eLetterhead (Word, Google Docs)
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Powerpoint, Google Slides templates
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Word, Google Docs templates
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Infographics & Illustration
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Retail screens, digital billboards
Dossier offer a wide range of digital services for social media and websites, we can create assets for you, or if you have the tools, time and/or employees we can supply digital templates. See our FAQs for more info and an outline of the process here.
COST
This depends on the type of item you need and if you have a brand design system in place or not. Drop me an email with an outline of the job and I'll be in contact immediately to put a price together for you.
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WE DO
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Social media templates (Canva)
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Stock image sourcing
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Custom photography
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Copywriting
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Headlines & bi-lines
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Editing & proofing
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Brand & product naming
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Brand story
We can help with all your copywriting needs, from naming of your brand or product, to headlines & bi-lines, full website copy, social posts, editing and more. Sarah has been writing for brands for more than 10 years and she's read a lot of brand copy! Our approach is a clear, concise tone-of-voice that engages the reader, with a little personality to keep it authentic to your brand, connecting emotively with your community.
Need help with content creation for socials, EDM & journal posts? We offer ideas for posts, digital assets (branded jpegs & video), design templates (Mailchimp, Canva, Wix), stock photography & video, and can arrange for professional photography and videography.
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WE DO
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Establish brand goals
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Brand story, personality, values
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Brand positioning
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Marketing & content review
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Competitor review
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Key messages
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Website review
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Social media review
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EDM newsletter review
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Photography review
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Strategic solutions for all reviewed items
An opportunity to tap into my 18 years experience in the design and brand industry. I’m the creative director at Dossier, I’ve worked for some of New Zealand’s largest brands alongside exceptional designers and strategists, as well as running my own business for the past 10 years. I’m offering one-on-one sessions sharing what I’ve learnt, to help your brand engage more successfully with your audience. Clients have found these consultations hugely beneficial, we cover the fundamentals of brand strategy, highlighting what's working and what's not. Including reviewing your brand story and values, competitor review, positioning, your audience, marketing review, key messaging, brand goal setting and how to get there. We'll also review your offering and look for any opportunities you may have missed. I highly recommend investing in at least one session, the return will be so much more.
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"I couldn't be happier with the work of Sarah at Dossier, she truly went above and beyond to create a website that perfectly matched my vision and showcased my brand in the best possible way. From the initial consultation to the final product, Sarah was professional, responsive, and a pleasure to work with. She was always available to answer my questions and provide guidance throughout the entire process.
I highly recommend Sarah to anyone looking for a top-quality modern website that will stand out from the rest. Thank you for your hard work and dedication!"
– Kim Harwood, caninecoach.co.nz
"We came to Sarah because of her eye for beauty, but lucky for us her polished design also came with an astute business sense. She has been invaluable in building our brands, and we trust her judgement and experience. She understands and appreciates quality and can help us achieve the best possible outcomes depending on our budget. Sarah quickly understood what we wanted to achieve with our brand, and helped us shape the perfect aesthetic—and did it with a simplicity of style, so the message is never lost.
We have built a rapport with Sarah, she understands our business and what we are striving to achieve—in large part because she shaped the original aesthetic so profoundly. She gets things done on time and to budget and it always looks stunning. I really appreciate how quickly Sarah can turn our ad artwork around for us. She’s never let us down. She’s great working to deadlines—always delivers top-quality work, on time."
– Jess Culpan & Jill Mulvaney, alembics.co.nz thealembicslab.com
"We recently worked with Sarah on the re-branding of our online jewellery business. Even though we were on opposite sides of the world with different time zones the process was smooth, easy and organised. Sarah’s knowledge of branding with high end businesses really helped us to elevate our brand.
There was a clear timeline and work process which was followed and executed as per the schedule. Sarah also worked closely with the web developer so that made the process much easier for us as well saving time all around. We felt that what we achieved was really good value, especially as we had had much higher quotes from other companies. I would not hesitate to recommend Sarah, and we will definitely be working with her again on any future projects."
– Charlotte Howarth, charlotteswebuk.com
"I have worked with Sarah on many projects across several different categories over the past ten-ish years and it has always been an absolute pleasure. Whether it be complete brand identity and inception, packaging or corporate collateral, Sarah’s work exceeds expectations and delivers to brief perfectly every time.
Not only is Sarah an incredibly talented designer and brand expert; she makes the process easy, has a pragmatic and efficient approach, and is always accommodating if the brief changes."
– Renay Robertson, Haven Skin Spa, Sanitarium
"Sarah makes working on a website actually fun (not stressful like it can be!) She is fast, thorough, knowledgeable and so easy to work with, it made creating my website (and later upgrading to ecommerce) and designing my shop, honestly a pleasure. I find it ideal to work remotely, so if you’re considering a designer, I recommend Sarah for a modern, streamlined, simple and direct approach."
– Cindy Kavanagh, modernmuse.com.au
"Professionalism, quality, responsiveness, value – Sarah has been my designer for many years and I feel so fortunate to have her as my brand ambassador and designer. I just love working with Sarah and can't praise her enough for her professionalism and her design ideas and skill, with heart!”
– Cynthia Baur, livinglightcandles.co.nz
“We highly recommend Sarah, from Dossier. She is fast and efficient, incredibly experienced and always gets the brief. A pleasure to work with. Sarah is my first point of call if I need graphic design. Her experience, ability to turn work around at pace and her consistent on-point creativity makes her invaluable.”
– Meagan France, meaganfrance.co.nz
"We have a 15+ year relationship, and opportunities to work with talent from around the world, but we always choose Sarah because she gets our projects and delights in them with us! I personally feel working with a Senior Designer like Sarah is a worthy investment, as we save a lot of time."
– Zoe Williams, Zoe & Morgan
“The results from Sarah’s work have been modern, well crafted branding that as well as being in line with the brand, enhanced it beyond our expectations. I would recommend Dossier to anyone considering new or upgrading of their branding.”
– Steve Ingram, villagereserve.co.nz
"Working with Sarah Callesen from Dossier was an absolute pleasure. She took our vision for Āe Botanicals and turned it into a beautiful, functional website that truly reflects our brand. With over 20 years of experience, Sarah delivers big agency quality without the big agency price tag. Professional, creative, and incredibly easy to work with — highly recommend her services to any business looking to elevate their online presence."
– Grace Falwasser, aebotanicals.com