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Services

WE OFFER A WIDE RANGE OF DIGITAL AND PRINT SERVICES WHETHER YOU'RE A START-UP, IN NEED OF A REFRESH, OR A ONE-OFF ITEM

BRAND IDENTITY

Branding is about establishing your unique story and communicating it in a cohesive and compelling way. It must be meaningful to you, to be able to be meaningful to your customer community. You might have a new business or need to refresh an existing brand, Dossier offers all brand services in one place. From strategy, naming, through to design and assisting with production, we cover all brand touch points, print and digital. And if you have the resource to continue design your end we offer templates and style guide to get you going. See our FAQs for more info and an outline of the process.

From $3900 +gst

Find out what's included here

 

  • How long does a branding project take?
    Our Brand Package usually takes around 6 – 8 weeks, but this can vary on both our workloads (yours and ours), if you're unable to give feedback on key dates established in the timeline then delivery will get pushed out. The timeline is a guide, we understand how little time owner-operators have! We can work to your pace.
  • I'm not in Auckland, can we work remotely?
    Absolutely, we can video chat via Zoom, Skype or Facetime, work will be presented over a shared screen Zoom call and/or by PDF (email) with accompanied notes. We work with clients from Auckland, New Zealand-wide, Sydney, London and Europe. Working across different time zones doesn't effect the length of a project, just means a few meetings outside of NZ work hours!
  • I need a job done urgently, is this possible?
    Generally yes, if we're able to push out a less urgent booking, contact me to discuss sarah@dossier.co.nz
  • How many rounds of amends can I make?
    We generally allow for 2 rounds of amends, but it depends on your project and what we specified in your cost estimate. Additional rounds of amends can be made, billed at our hourly rate – we'd discuss before proceeding. To minimise additional rounds, we advise clients to spend quality time with each round presented so nothing is left out when you provide feedback. Feedback must be given in one email, doc or phone/video call, not spread over several emails or your notes take time to collate our end and information can sometimes be missed. We recommend clients spend a few days with work presented, and collate your feedback into a Word or Google Doc that can be easily located in a Google Drive folder or in Dropbox.
  • Do you do copywriting?
    Yes we do. Sarah is a masters graduate and has been the writer behind most of her clients brand stories and messaging over the last 11+ years. And as we've increasingly produced websites, she has written or edited most of the copy. We get you to send us as much information as you can about your brand and offering, even if its in bullet points, then we can pull it all together using a tone-of-voice that will resonate with your audience. We can also help with brand and product naming and bi-lines/taglines. Copywriting is charged at an hourly rate.
  • Do you manage printing?
    Yes we can manage printing for you for a fee, this involves sourcing quotes, arranging samples/proofs, managing artwork, checking final proofs on the press and liaising between all parties. The cost of printing is additional, we will either invoice you for printing or for some large print jobs we'll organise for you to pay directly. We don't add a mark-up on printing, our time is covered in the print management fee. If you already have a printer you'd like to use, we're happy to work with them, whether they're Auckland based, South Island or overseas.
  • Can you organise photography?
    Yes we have fantastic Auckland-based photographers we call on, depending on the style you need: portrait, product, landscape or interiors. We'll work with you to establish a photography brief that includes a mood board, then source a couple of quotes for you to choose from. If you're located outside of Auckland or internationally, this is also possible to arrange remotely. We charge for our time but we don't add a mark-up to the photographers fee. And if you already have a photographer we're more than happy to work with them. If professional photography doesn't work for your budget, we can source stock images for you. We mostly use istockphoto.com which are good value, but there are a reasonably good selection of royality-free images available, although you do run the risk of other brands using them too.
  • Do you retouch photo's?
    Yes we do basic Photoshop retouching but if the job requires a specialist we can get quotes together for you. We can adjust professional photography and stock images to suit your brand, eg. colour grade. If you don't have professional photography, we often work with iPhone images and video, applying filters and adjustments to get them closer to a professionally-taken shot, but they have to be supplied in high resolution.
  • I have a lot of photo's to share, how can I send large files?
    Content can be shared via Dropbox, Google Drive or by sending using free file-sharing website www.wetransfer.com Its important your files are organised into named folders, to make finding images easier/faster our end.
  • Can my inhouse designer roll out other items once the new branding is complete?
    They sure can, we provide a brand folder which contains logo formats for digital and print use, a style guide (brand guidelines) which specifies colours, fonts, photography style and how all these elements are used together. Note that fonts are usually licensed and may need to be purchased for use your end. We also offer design templates in Google Docs & Slides, Word, Powerpoint, Keynote, Apple Pages, Mailchimp and Canva. Or if your designer has Adobe CC (InDesign, Illustrator), we can supply our working files created in these programs.
  • What's the difference between a logo and branding?
    A logo is the symbol or wordmark you'll use to represent your company. Branding, or brand design system, is the logo PLUS the fonts and colours you'll use on a page or post, the way you lay out all of these elements, the style of photography you use, the tone-of-voice in your messaging, these are all parts of your brand's identity, your branding. Note that you'll require multiple iterations of a logo, for different uses. For example a 'full' logo which is your primary logo and may include a bi-line, a simplified version for your social media circle profile, and a small icon used for your website favicon.
barreology-ig-04.jpg
Branding

WEBSITES

Our websites offer the perfect synergy of good design and functionality, that you can easily update yourself, WINNING. With a focus on small-to-medium sized business needs, we can design and build a single page, multi-page or ecommerce site. Using a strategic approach we begin by mapping out all your needs and establishing easy navigation, essential for user experience (UX). We include basic SEO for google, making sure you have the right content in the right place, and if you don’t have content (text and images) we can also help with this. We mostly use website builders Wix or Squarespace, which we fully customise for your brand. Read more about our websites here.

From $4600 +gst

Find out what's included here

 

  • How long does a branding project take?
    Our Brand Package usually takes around 6 – 8 weeks, but this can vary on both our workloads (yours and ours), if you're unable to give feedback on key dates established in the timeline then delivery will get pushed out. The timeline is a guide, we understand how little time owner-operators have! We can work to your pace.
  • I'm not in Auckland, can we work remotely?
    Absolutely, we can video chat via Zoom, Skype or Facetime, work will be presented over a shared screen Zoom call and/or by PDF (email) with accompanied notes. We work with clients from Auckland, New Zealand-wide, Sydney, London and Europe. Working across different time zones doesn't effect the length of a project, just means a few meetings outside of NZ work hours!
  • I need a job done urgently, is this possible?
    Generally yes, if we're able to push out a less urgent booking, contact me to discuss sarah@dossier.co.nz
  • How many rounds of amends can I make?
    We generally allow for 2 rounds of amends, but it depends on your project and what we specified in your cost estimate. Additional rounds of amends can be made, billed at our hourly rate – we'd discuss before proceeding. To minimise additional rounds, we advise clients to spend quality time with each round presented so nothing is left out when you provide feedback. Feedback must be given in one email, doc or phone/video call, not spread over several emails or your notes take time to collate our end and information can sometimes be missed. We recommend clients spend a few days with work presented, and collate your feedback into a Word or Google Doc that can be easily located in a Google Drive folder or in Dropbox.
  • Do you do copywriting?
    Yes we do. Sarah is a masters graduate and has been the writer behind most of her clients brand stories and messaging over the last 11+ years. And as we've increasingly produced websites, she has written or edited most of the copy. We get you to send us as much information as you can about your brand and offering, even if its in bullet points, then we can pull it all together using a tone-of-voice that will resonate with your audience. We can also help with brand and product naming and bi-lines/taglines. Copywriting is charged at an hourly rate.
  • Do you manage printing?
    Yes we can manage printing for you for a fee, this involves sourcing quotes, arranging samples/proofs, managing artwork, checking final proofs on the press and liaising between all parties. The cost of printing is additional, we will either invoice you for printing or for some large print jobs we'll organise for you to pay directly. We don't add a mark-up on printing, our time is covered in the print management fee. If you already have a printer you'd like to use, we're happy to work with them, whether they're Auckland based, South Island or overseas.
  • Can you organise photography?
    Yes we have fantastic Auckland-based photographers we call on, depending on the style you need: portrait, product, landscape or interiors. We'll work with you to establish a photography brief that includes a mood board, then source a couple of quotes for you to choose from. If you're located outside of Auckland or internationally, this is also possible to arrange remotely. We charge for our time but we don't add a mark-up to the photographers fee. And if you already have a photographer we're more than happy to work with them. If professional photography doesn't work for your budget, we can source stock images for you. We mostly use istockphoto.com which are good value, but there are a reasonably good selection of royality-free images available, although you do run the risk of other brands using them too.
  • Do you retouch photo's?
    Yes we do basic Photoshop retouching but if the job requires a specialist we can get quotes together for you. We can adjust professional photography and stock images to suit your brand, eg. colour grade. If you don't have professional photography, we often work with iPhone images and video, applying filters and adjustments to get them closer to a professionally-taken shot, but they have to be supplied in high resolution.
  • I have a lot of photo's to share, how can I send large files?
    Content can be shared via Dropbox, Google Drive or by sending using free file-sharing website www.wetransfer.com Its important your files are organised into named folders, to make finding images easier/faster our end.
  • Can my inhouse designer roll out other items once the new branding is complete?
    They sure can, we provide a brand folder which contains logo formats for digital and print use, a style guide (brand guidelines) which specifies colours, fonts, photography style and how all these elements are used together. Note that fonts are usually licensed and may need to be purchased for use your end. We also offer design templates in Google Docs & Slides, Word, Powerpoint, Keynote, Apple Pages, Mailchimp and Canva. Or if your designer has Adobe CC (InDesign, Illustrator), we can supply our working files created in these programs.
  • What's the difference between a logo and branding?
    A logo is the symbol or wordmark you'll use to represent your company. Branding, or brand design system, is the logo PLUS the fonts and colours you'll use on a page or post, the way you lay out all of these elements, the style of photography you use, the tone-of-voice in your messaging, these are all parts of your brand's identity, your branding. Note that you'll require multiple iterations of a logo, for different uses. For example a 'full' logo which is your primary logo and may include a bi-line, a simplified version for your social media circle profile, and a small icon used for your website favicon.
solidstate-desktop-1.jpg
Websites

GRAPHIC DESIGN

Dossier offer a wide range of graphic design services across both digital and print, from social media branding and eBooks, through to retail displays and exterior signage. No job is too big or too small. Or if you have the resource (tools, time or employees) and need digital design templates, we can create them. And we have fantastic good-value NZ suppliers we work with - printers, photographers and copywriters. See our FAQs for more info and an outline of the process.

Cost

This depends on the type of item you need and if you have a brand design system in place or not. Drop me an email with an outline of the job and I'll be in contact immediately to put a price together for you.

  • How long does a branding project take?
    Our Brand Package usually takes around 6 – 8 weeks, but this can vary on both our workloads (yours and ours), if you're unable to give feedback on key dates established in the timeline then delivery will get pushed out. The timeline is a guide, we understand how little time owner-operators have! We can work to your pace.
  • I'm not in Auckland, can we work remotely?
    Absolutely, we can video chat via Zoom, Skype or Facetime, work will be presented over a shared screen Zoom call and/or by PDF (email) with accompanied notes. We work with clients from Auckland, New Zealand-wide, Sydney, London and Europe. Working across different time zones doesn't effect the length of a project, just means a few meetings outside of NZ work hours!
  • I need a job done urgently, is this possible?
    Generally yes, if we're able to push out a less urgent booking, contact me to discuss sarah@dossier.co.nz
  • How many rounds of amends can I make?
    We generally allow for 2 rounds of amends, but it depends on your project and what we specified in your cost estimate. Additional rounds of amends can be made, billed at our hourly rate – we'd discuss before proceeding. To minimise additional rounds, we advise clients to spend quality time with each round presented so nothing is left out when you provide feedback. Feedback must be given in one email, doc or phone/video call, not spread over several emails or your notes take time to collate our end and information can sometimes be missed. We recommend clients spend a few days with work presented, and collate your feedback into a Word or Google Doc that can be easily located in a Google Drive folder or in Dropbox.
  • Do you do copywriting?
    Yes we do. Sarah is a masters graduate and has been the writer behind most of her clients brand stories and messaging over the last 11+ years. And as we've increasingly produced websites, she has written or edited most of the copy. We get you to send us as much information as you can about your brand and offering, even if its in bullet points, then we can pull it all together using a tone-of-voice that will resonate with your audience. We can also help with brand and product naming and bi-lines/taglines. Copywriting is charged at an hourly rate.
  • Do you manage printing?
    Yes we can manage printing for you for a fee, this involves sourcing quotes, arranging samples/proofs, managing artwork, checking final proofs on the press and liaising between all parties. The cost of printing is additional, we will either invoice you for printing or for some large print jobs we'll organise for you to pay directly. We don't add a mark-up on printing, our time is covered in the print management fee. If you already have a printer you'd like to use, we're happy to work with them, whether they're Auckland based, South Island or overseas.
  • Can you organise photography?
    Yes we have fantastic Auckland-based photographers we call on, depending on the style you need: portrait, product, landscape or interiors. We'll work with you to establish a photography brief that includes a mood board, then source a couple of quotes for you to choose from. If you're located outside of Auckland or internationally, this is also possible to arrange remotely. We charge for our time but we don't add a mark-up to the photographers fee. And if you already have a photographer we're more than happy to work with them. If professional photography doesn't work for your budget, we can source stock images for you. We mostly use istockphoto.com which are good value, but there are a reasonably good selection of royality-free images available, although you do run the risk of other brands using them too.
  • Do you retouch photo's?
    Yes we do basic Photoshop retouching but if the job requires a specialist we can get quotes together for you. We can adjust professional photography and stock images to suit your brand, eg. colour grade. If you don't have professional photography, we often work with iPhone images and video, applying filters and adjustments to get them closer to a professionally-taken shot, but they have to be supplied in high resolution.
  • I have a lot of photo's to share, how can I send large files?
    Content can be shared via Dropbox, Google Drive or by sending using free file-sharing website www.wetransfer.com Its important your files are organised into named folders, to make finding images easier/faster our end.
  • Can my inhouse designer roll out other items once the new branding is complete?
    They sure can, we provide a brand folder which contains logo formats for digital and print use, a style guide (brand guidelines) which specifies colours, fonts, photography style and how all these elements are used together. Note that fonts are usually licensed and may need to be purchased for use your end. We also offer design templates in Google Docs & Slides, Word, Powerpoint, Keynote, Apple Pages, Mailchimp and Canva. Or if your designer has Adobe CC (InDesign, Illustrator), we can supply our working files created in these programs.
  • What's the difference between a logo and branding?
    A logo is the symbol or wordmark you'll use to represent your company. Branding, or brand design system, is the logo PLUS the fonts and colours you'll use on a page or post, the way you lay out all of these elements, the style of photography you use, the tone-of-voice in your messaging, these are all parts of your brand's identity, your branding. Note that you'll require multiple iterations of a logo, for different uses. For example a 'full' logo which is your primary logo and may include a bi-line, a simplified version for your social media circle profile, and a small icon used for your website favicon.
dossier-hinterland-poster.jpg
Graphic design

PACKAGING DESIGN

We’ve designed packaging for supermarket products (FMCG), farmers markets and gourmet deli’s, wine and spirits, beauty products, home fragrance, jewellery boxes and more. Using strategic design solutions to differentiate between ranges, flavours or fragrances, and achieve standout on-shelf. We use mostly New Zealand printers but happy to work with offshore suppliers if preferred. We can also offer advice on producing packaging more sustainably, and ways to achieve this within budget. 

Cost

Each packaging project is unique so we can’t offer a packaging package (as good as those two words sound together). Drop me an email with what you need and I'll be in contact immediately to put a price together for you.

  • How long does a branding project take?
    Our Brand Package usually takes around 6 – 8 weeks, but this can vary on both our workloads (yours and ours), if you're unable to give feedback on key dates established in the timeline then delivery will get pushed out. The timeline is a guide, we understand how little time owner-operators have! We can work to your pace.
  • I'm not in Auckland, can we work remotely?
    Absolutely, we can video chat via Zoom, Skype or Facetime, work will be presented over a shared screen Zoom call and/or by PDF (email) with accompanied notes. We work with clients from Auckland, New Zealand-wide, Sydney, London and Europe. Working across different time zones doesn't effect the length of a project, just means a few meetings outside of NZ work hours!
  • I need a job done urgently, is this possible?
    Generally yes, if we're able to push out a less urgent booking, contact me to discuss sarah@dossier.co.nz
  • How many rounds of amends can I make?
    We generally allow for 2 rounds of amends, but it depends on your project and what we specified in your cost estimate. Additional rounds of amends can be made, billed at our hourly rate – we'd discuss before proceeding. To minimise additional rounds, we advise clients to spend quality time with each round presented so nothing is left out when you provide feedback. Feedback must be given in one email, doc or phone/video call, not spread over several emails or your notes take time to collate our end and information can sometimes be missed. We recommend clients spend a few days with work presented, and collate your feedback into a Word or Google Doc that can be easily located in a Google Drive folder or in Dropbox.
  • Do you do copywriting?
    Yes we do. Sarah is a masters graduate and has been the writer behind most of her clients brand stories and messaging over the last 11+ years. And as we've increasingly produced websites, she has written or edited most of the copy. We get you to send us as much information as you can about your brand and offering, even if its in bullet points, then we can pull it all together using a tone-of-voice that will resonate with your audience. We can also help with brand and product naming and bi-lines/taglines. Copywriting is charged at an hourly rate.
  • Do you manage printing?
    Yes we can manage printing for you for a fee, this involves sourcing quotes, arranging samples/proofs, managing artwork, checking final proofs on the press and liaising between all parties. The cost of printing is additional, we will either invoice you for printing or for some large print jobs we'll organise for you to pay directly. We don't add a mark-up on printing, our time is covered in the print management fee. If you already have a printer you'd like to use, we're happy to work with them, whether they're Auckland based, South Island or overseas.
  • Can you organise photography?
    Yes we have fantastic Auckland-based photographers we call on, depending on the style you need: portrait, product, landscape or interiors. We'll work with you to establish a photography brief that includes a mood board, then source a couple of quotes for you to choose from. If you're located outside of Auckland or internationally, this is also possible to arrange remotely. We charge for our time but we don't add a mark-up to the photographers fee. And if you already have a photographer we're more than happy to work with them. If professional photography doesn't work for your budget, we can source stock images for you. We mostly use istockphoto.com which are good value, but there are a reasonably good selection of royality-free images available, although you do run the risk of other brands using them too.
  • Do you retouch photo's?
    Yes we do basic Photoshop retouching but if the job requires a specialist we can get quotes together for you. We can adjust professional photography and stock images to suit your brand, eg. colour grade. If you don't have professional photography, we often work with iPhone images and video, applying filters and adjustments to get them closer to a professionally-taken shot, but they have to be supplied in high resolution.
  • I have a lot of photo's to share, how can I send large files?
    Content can be shared via Dropbox, Google Drive or by sending using free file-sharing website www.wetransfer.com Its important your files are organised into named folders, to make finding images easier/faster our end.
  • Can my inhouse designer roll out other items once the new branding is complete?
    They sure can, we provide a brand folder which contains logo formats for digital and print use, a style guide (brand guidelines) which specifies colours, fonts, photography style and how all these elements are used together. Note that fonts are usually licensed and may need to be purchased for use your end. We also offer design templates in Google Docs & Slides, Word, Powerpoint, Keynote, Apple Pages, Mailchimp and Canva. Or if your designer has Adobe CC (InDesign, Illustrator), we can supply our working files created in these programs.
  • What's the difference between a logo and branding?
    A logo is the symbol or wordmark you'll use to represent your company. Branding, or brand design system, is the logo PLUS the fonts and colours you'll use on a page or post, the way you lay out all of these elements, the style of photography you use, the tone-of-voice in your messaging, these are all parts of your brand's identity, your branding. Note that you'll require multiple iterations of a logo, for different uses. For example a 'full' logo which is your primary logo and may include a bi-line, a simplified version for your social media circle profile, and a small icon used for your website favicon.
lemon-and-bergamont-collection.jpg
Packaging Design

COPYWRITING & CONTENT CREATION

We can help with all your copywriting needs, from naming of your brand or product, to headlines & bi-lines, full website copy, social posts, editing and more. Sarah has been writing for brands for more than 10 years and she's read a lot of brand copy! Our approach is a clear, concise tone-of-voice that engages the reader, with a little personality to keep it authentic to your brand, connecting emotively with your community.

Need help with content creation for socials, EDM & journal posts? We offer ideas for posts, digital assets (branded jpegs & video), design templates (Mailchimp, Canva, Wix), stock photography & video, and can arrange for professional photography and videography.

From $100 +gst

Hourly rate, enquire for an estimate.

 

  • How long does a branding project take?
    Our Brand Package usually takes around 6 – 8 weeks, but this can vary on both our workloads (yours and ours), if you're unable to give feedback on key dates established in the timeline then delivery will get pushed out. The timeline is a guide, we understand how little time owner-operators have! We can work to your pace.
  • I'm not in Auckland, can we work remotely?
    Absolutely, we can video chat via Zoom, Skype or Facetime, work will be presented over a shared screen Zoom call and/or by PDF (email) with accompanied notes. We work with clients from Auckland, New Zealand-wide, Sydney, London and Europe. Working across different time zones doesn't effect the length of a project, just means a few meetings outside of NZ work hours!
  • I need a job done urgently, is this possible?
    Generally yes, if we're able to push out a less urgent booking, contact me to discuss sarah@dossier.co.nz
  • How many rounds of amends can I make?
    We generally allow for 2 rounds of amends, but it depends on your project and what we specified in your cost estimate. Additional rounds of amends can be made, billed at our hourly rate – we'd discuss before proceeding. To minimise additional rounds, we advise clients to spend quality time with each round presented so nothing is left out when you provide feedback. Feedback must be given in one email, doc or phone/video call, not spread over several emails or your notes take time to collate our end and information can sometimes be missed. We recommend clients spend a few days with work presented, and collate your feedback into a Word or Google Doc that can be easily located in a Google Drive folder or in Dropbox.
  • Do you do copywriting?
    Yes we do. Sarah is a masters graduate and has been the writer behind most of her clients brand stories and messaging over the last 11+ years. And as we've increasingly produced websites, she has written or edited most of the copy. We get you to send us as much information as you can about your brand and offering, even if its in bullet points, then we can pull it all together using a tone-of-voice that will resonate with your audience. We can also help with brand and product naming and bi-lines/taglines. Copywriting is charged at an hourly rate.
  • Do you manage printing?
    Yes we can manage printing for you for a fee, this involves sourcing quotes, arranging samples/proofs, managing artwork, checking final proofs on the press and liaising between all parties. The cost of printing is additional, we will either invoice you for printing or for some large print jobs we'll organise for you to pay directly. We don't add a mark-up on printing, our time is covered in the print management fee. If you already have a printer you'd like to use, we're happy to work with them, whether they're Auckland based, South Island or overseas.
  • Can you organise photography?
    Yes we have fantastic Auckland-based photographers we call on, depending on the style you need: portrait, product, landscape or interiors. We'll work with you to establish a photography brief that includes a mood board, then source a couple of quotes for you to choose from. If you're located outside of Auckland or internationally, this is also possible to arrange remotely. We charge for our time but we don't add a mark-up to the photographers fee. And if you already have a photographer we're more than happy to work with them. If professional photography doesn't work for your budget, we can source stock images for you. We mostly use istockphoto.com which are good value, but there are a reasonably good selection of royality-free images available, although you do run the risk of other brands using them too.
  • Do you retouch photo's?
    Yes we do basic Photoshop retouching but if the job requires a specialist we can get quotes together for you. We can adjust professional photography and stock images to suit your brand, eg. colour grade. If you don't have professional photography, we often work with iPhone images and video, applying filters and adjustments to get them closer to a professionally-taken shot, but they have to be supplied in high resolution.
  • I have a lot of photo's to share, how can I send large files?
    Content can be shared via Dropbox, Google Drive or by sending using free file-sharing website www.wetransfer.com Its important your files are organised into named folders, to make finding images easier/faster our end.
  • Can my inhouse designer roll out other items once the new branding is complete?
    They sure can, we provide a brand folder which contains logo formats for digital and print use, a style guide (brand guidelines) which specifies colours, fonts, photography style and how all these elements are used together. Note that fonts are usually licensed and may need to be purchased for use your end. We also offer design templates in Google Docs & Slides, Word, Powerpoint, Keynote, Apple Pages, Mailchimp and Canva. Or if your designer has Adobe CC (InDesign, Illustrator), we can supply our working files created in these programs.
  • What's the difference between a logo and branding?
    A logo is the symbol or wordmark you'll use to represent your company. Branding, or brand design system, is the logo PLUS the fonts and colours you'll use on a page or post, the way you lay out all of these elements, the style of photography you use, the tone-of-voice in your messaging, these are all parts of your brand's identity, your branding. Note that you'll require multiple iterations of a logo, for different uses. For example a 'full' logo which is your primary logo and may include a bi-line, a simplified version for your social media circle profile, and a small icon used for your website favicon.
mm-ipad-phone-3.jpg
Copywriting

BRAND STRATEGY

An opportunity to tap into my 18 years experience in the design and brand industry. I’m the creative director at Dossier, I’ve worked for some of New Zealand’s largest brands alongside exceptional designers and strategists, as well as running my own business for the past 10 years. I’m offering one-on-one sessions sharing what I’ve learnt, to help your brand engage more successfully with your audience. Clients have found these consultations hugely beneficial, we cover the fundamentals of brand strategy, highlighting what's working and what's not. Including reviewing your brand story and values, competitor review, positioning, your audience, marketing review, key messaging, brand goal setting and how to get there. We'll also review your offering and look for any opportunities you may have missed. I highly recommend investing in at least one session, the return will be so much more.  

Consultation
1 hour $280, 2 hours $400, 3 hours $500
(Includes research & documentation)
  • How long does a branding project take?
    Our Brand Package usually takes around 6 – 8 weeks, but this can vary on both our workloads (yours and ours), if you're unable to give feedback on key dates established in the timeline then delivery will get pushed out. The timeline is a guide, we understand how little time owner-operators have! We can work to your pace.
  • I'm not in Auckland, can we work remotely?
    Absolutely, we can video chat via Zoom, Skype or Facetime, work will be presented over a shared screen Zoom call and/or by PDF (email) with accompanied notes. We work with clients from Auckland, New Zealand-wide, Sydney, London and Europe. Working across different time zones doesn't effect the length of a project, just means a few meetings outside of NZ work hours!
  • I need a job done urgently, is this possible?
    Generally yes, if we're able to push out a less urgent booking, contact me to discuss sarah@dossier.co.nz
  • How many rounds of amends can I make?
    We generally allow for 2 rounds of amends, but it depends on your project and what we specified in your cost estimate. Additional rounds of amends can be made, billed at our hourly rate – we'd discuss before proceeding. To minimise additional rounds, we advise clients to spend quality time with each round presented so nothing is left out when you provide feedback. Feedback must be given in one email, doc or phone/video call, not spread over several emails or your notes take time to collate our end and information can sometimes be missed. We recommend clients spend a few days with work presented, and collate your feedback into a Word or Google Doc that can be easily located in a Google Drive folder or in Dropbox.
  • Do you do copywriting?
    Yes we do. Sarah is a masters graduate and has been the writer behind most of her clients brand stories and messaging over the last 11+ years. And as we've increasingly produced websites, she has written or edited most of the copy. We get you to send us as much information as you can about your brand and offering, even if its in bullet points, then we can pull it all together using a tone-of-voice that will resonate with your audience. We can also help with brand and product naming and bi-lines/taglines. Copywriting is charged at an hourly rate.
  • Do you manage printing?
    Yes we can manage printing for you for a fee, this involves sourcing quotes, arranging samples/proofs, managing artwork, checking final proofs on the press and liaising between all parties. The cost of printing is additional, we will either invoice you for printing or for some large print jobs we'll organise for you to pay directly. We don't add a mark-up on printing, our time is covered in the print management fee. If you already have a printer you'd like to use, we're happy to work with them, whether they're Auckland based, South Island or overseas.
  • Can you organise photography?
    Yes we have fantastic Auckland-based photographers we call on, depending on the style you need: portrait, product, landscape or interiors. We'll work with you to establish a photography brief that includes a mood board, then source a couple of quotes for you to choose from. If you're located outside of Auckland or internationally, this is also possible to arrange remotely. We charge for our time but we don't add a mark-up to the photographers fee. And if you already have a photographer we're more than happy to work with them. If professional photography doesn't work for your budget, we can source stock images for you. We mostly use istockphoto.com which are good value, but there are a reasonably good selection of royality-free images available, although you do run the risk of other brands using them too.
  • Do you retouch photo's?
    Yes we do basic Photoshop retouching but if the job requires a specialist we can get quotes together for you. We can adjust professional photography and stock images to suit your brand, eg. colour grade. If you don't have professional photography, we often work with iPhone images and video, applying filters and adjustments to get them closer to a professionally-taken shot, but they have to be supplied in high resolution.
  • I have a lot of photo's to share, how can I send large files?
    Content can be shared via Dropbox, Google Drive or by sending using free file-sharing website www.wetransfer.com Its important your files are organised into named folders, to make finding images easier/faster our end.
  • Can my inhouse designer roll out other items once the new branding is complete?
    They sure can, we provide a brand folder which contains logo formats for digital and print use, a style guide (brand guidelines) which specifies colours, fonts, photography style and how all these elements are used together. Note that fonts are usually licensed and may need to be purchased for use your end. We also offer design templates in Google Docs & Slides, Word, Powerpoint, Keynote, Apple Pages, Mailchimp and Canva. Or if your designer has Adobe CC (InDesign, Illustrator), we can supply our working files created in these programs.
  • What's the difference between a logo and branding?
    A logo is the symbol or wordmark you'll use to represent your company. Branding, or brand design system, is the logo PLUS the fonts and colours you'll use on a page or post, the way you lay out all of these elements, the style of photography you use, the tone-of-voice in your messaging, these are all parts of your brand's identity, your branding. Note that you'll require multiple iterations of a logo, for different uses. For example a 'full' logo which is your primary logo and may include a bi-line, a simplified version for your social media circle profile, and a small icon used for your website favicon.
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